Fashion Designers

Maria Dumitriu

Maria Dumitriu

“I am a fashion designer and DJ but also the creative director and founder of @naughty.london. Naughty, is my BA graduate collection that was launched at the UEL -INTERSECTION Fashion Show, on the latest 2022 London Fashion Week schedule. Naughty it's a non-binary fashion brand based in London that looks into the underground electronic music and club scene. From a DJ's perspective, it's a hedonistic rhythm that connects everyone. Without social gender or race boundaries. This project's very important to me as it combines what I love the most, fashion & electronic music. When summer ended and I came back to the university I was scared that I won't be able to DJ anymore as much as I used to because studying fashion takes all your time and I couldn't afford to miss nights anymore so I combined the two worlds and I created my perfect reality.”

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